Have your antique booth sales been struggling? I know it can be so discouraging to put all that effort into hunting down great finds and curating the perfect display, only to see sluggish sales in return.
Today, I want to share with you four ways you can jump-start those antique booth sales and bring your business back to life!
So don’t give up just yet–we can get this ship headed in the right direction again 🙂
1. Move Everything Around in Your Antique Booth
One of the easiest things you can do to jump-start sluggish sales is to move things around in your booth. Ideally, you want to change up your smaller vignettes and displays every 2-ish weeks, and completely rearrange your booth each month.
Now I know that seems like a lot of work, but I promise it works! And even better, costs you ZERO $$.
Remember your booth space likely receives a lot of repeat customers. If every time they come by things look exactly the same, there’s no reason for them to linger and look through your finds.
Items displayed in new ways and in new parts of your space will catch those customers’ eyes and keep your space looking fresh.
2. Add Interesting Filler to Your Antique Booth
Gone are the days when you could just set up a few shelves in your booth and line up your wares for sale. Antique mall shoppers are now looking more for home decor inspiration, than just scouting for collectibles.
You can give your booth that home decor store look and feel by sprinkling in some “filler” among your inventory. Think about things that can enhance your inventory and add a little life to your space.
Faux greenery, old books and photos, fabric swags and scraps, twinkle lights, even bundles of old sticks–all of those make great filler. Adding some of these things to your displays will help your customers see how they could use what you’re selling in their own home decor, and also adds another layer of visual interest for those browsing.
3. Put a price tag on EVERYTHING
Now I mean this in two ways–one, actually make sure everything in your booth has an accurate price tag! Most customers are not motivated enough to carry an item up to the front desk to ask for a price. If there’s no tag, most likely they will set it back down and move on. So make sure you’re doing your due diligence and get those tags on ALL your items.
Second– I am also talking about the dreaded “NFS” tags (in dealer talk, that means “not for sale”).
One of the most frustrating things for customers is to check the tag on a fantastic piece that they love, only to see “NFS”.
Yes, you need to have everything in your booth for sale!
That means all your display pieces (no matter how big or small), and all your filler. Yep, those olds books a bundles of sticks I just told you about? Price those too!
The objection I always hear is something like, “But Melanie, I will never find another great display piece again!”
Well my friend, if I have learned anything in 9 years of doing this business, it’s that there’s always another display piece out there to find! There’s always another great cabinet, always another great box, always another great table.
Sell what is in your booth!
Customers want your best stuff, so stop marking it as unavailable. They will come back to buy more later if they know you sell great things.
4. Do a LIVE sale or LIVE tour of your antique booth space
Ok, so if you don’t have social media for your antique booth business, stop reading this post and go start it, like right now!
Seriously, you need your own social media presence to connect with your customers (you can read a lot more about this at the end of this post), and LIVE videos are the way to go right now.
If your sales are slow, turn on your camera, and post a live video walking through your space and showing your customers what you have. And yes, it needs to be LIVE–those are the kinds of videos the social media programs prefer, and those will get the most reach.
Another option is to bring some stuff home and host a regular LIVE sale on your social media account. Let customers buy from you right on the video by commenting to claim what they want. You can sell to just local customers or offer to ship your finds for an added fee (which is what I recommend–much bigger audience!)
LIVE sales are super popular right now! It may take doing a few first before you gain a good audience, but if you’re consistent with them, you will be amazed at what people show up to buy. Last month alone I added $1500 to my regular sales, just through doing 2 LIVE sales on my Facebook page.
Seriously, what do you have to lose?
So there are 4 ways you can jump-start your antique booth sales!
Try one, or try them all! With a little bit of effort, I am convinced you can liven up your business and boost your sales by using these four tips.
Thanks for joining me today, and here’s to better antique booth sales!
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Tuesday 13th of April 2021
Great ideas Melanie, thanks for sharing!